The LCM is presented in EUROPE. Discover the trends and challenges that strategic communication presents from the Latin American perspective

The 22-23 edition of the LCM will be presented at the EUPRERAtalks on April 11.

This adds to recent presentations in Colombia, Bolivia, Cuba, Spain, Argentina, and Mexico at various events organized by universities, councils, and professional associations.

In increasingly complex and interdependent contexts, strategic communication and public relations play a fundamental role. Therefore, staying informed about the challenges and trends shaping this profession is key and necessary.

The LCM provides valuable information about the state of the profession for the past 10 years, being the largest and most prestigious Latin American study in the field of strategic communication and public relations. It is a regional chapter that is part of the Global Communication Monitor driven by the European Public Relations Education and Research Association (EUPRERA), which has surveyed nearly 50,000 professionals in over 80 countries over 16 years. In addition to Latin America, the study is complemented by chapters in Europe (ECM), Asia-Pacific (APCM), and North America (NACM).

In recent months, Bolivia, Cuba, Spain, Argentina, and Mexico have joined the tour of presentations and discussions on the results of the latest Latin American Communication Monitor (LCM) report, offering an overview of the challenges and opportunities they face.

In Colombia, in addition to the presentation we made in 2023 as part of the International Public Relations Day, on May 15, we participated in the Master’s in Communication in Organizations at the Pontifical Javeriana University in Cali.

In Bolivia, the results were analyzed in an interview by M. de los Ángeles Sánchez for CAFÉ PR Bolivia – EMERGING TRENDS IN PUBLIC RELATIONS AND STRATEGIC COMMUNICATION, organized by Marita Solórzano Castro, a member of the study’s advisory board and director, founder of the online education platform solorzanocapacitacion.com.

In Cuba, with a focus on expanding collaboration in the region and exploring new frontiers in the academic and research fields, the University of Holguín hosted two events with over 40 professionals, faculty, and students.

In Argentina, the results of the Report were presented at the 6th Research Dialogue of the cycle of meetings of Public Relations and Institutional Communication careers 2024 organized by the Professional Council of Public Relations of Argentina.

In Mexico, the results were again presented at an event organized by the Mexican Caribbean Public Relations Association (ARPCM) and La Salle University Cancun, where nearly a hundred representatives from academia and the professional field participated. In turn, the report was also presented within the framework of the X International Congress of Political Communication and Campaign Strategies «Political communication and polarized societies» organized by the Latin American Association of Researchers in Electoral Campaigns (ALICE), which was attended by more than 250 people.

In Spain, the LCM was presented jointly with the ECM at an event held in Madrid (Spain) and organized by the Association of Communication Consultancies (ACD) and the European Public Relations Education and Research Association (EUPRERA).

These events add to the previous ones in Puerto Rico, Costa Rica, the Dominican Republic, and Venezuela.

The presentations were conducted by the study directors: Dr. Juan Carlos Molleda and Dr. Alejandro Álvarez Nobell, and the research team: Dr. Ángeles Moreno, Andréia Athaydes, Ana María Suárez-Monsalve, and Marco V. Herrera. 

These meeting spaces not only served to discuss the results of the LCM 2022-2023 but also catalyze new opportunities for collaboration and joint development in the region. The fluid dialogue and the search for synergies with academic and professional institutions reflect a shared commitment to advancing towards a more promising future in the field of strategic communication and public relations.