Enemy at the (house) gates: permanence of gender discrimination in public relations career promotion in Latin America

3 junio, 2021
Categoría: LCM, LCM 2016-2017

Abstract

This study develops models capable of finding empirical relations between social factors in practitioners’ private lives, that is to say, extra-organizational or external factors to the work environment that affect the career promotion of female professionals in public relations. The aim is to analyse some gender issues at a global level by exploring the Latin American subcontinent, where there is an accepted lack of knowledge. With that purpose, the focus is on the public relations practitioners’ care responsibilities (such as living with children or dependents) and if these responsibilities influence their opportunities for career development in Latin American countries. Quantitative data from 803 Latin American practitioners representing 18 countries were analysed through predictive multivariable analysis with data mining techniques, using hierarchical decision trees. The applied statistical method is valid to explain some of the extra-organizational factors that affect female career promotion in public relations and can be used for other studies. Results empirically found that family dependency and caring responsibilities affect the career opportunities of women, and that family responsibilities do not affect men’s chances to career promotion. Therefore, the predictive analysis statistically proves that gender can be a determinant factor for career promotion in these circumstances.

Moreno, Á., Khalil, N. & Tench, R. (2021). Enemy at the (house) gates: permanence of gender discrimination in public relations career promotion in Latin America. Communication & Society,34(3),169-183.

¡Compartí este articulo!

> Regresar a noticias <

Suscríbete al LCM News

Ingrese su correo electrónico para recibir notificaciones sobre noticias, descargas gratuitas, publicaciones, etc.

Informes LCM

  • LCM
  • LCM
  • LCM
  • LCM

Sobre el LCM

El Latin American Communication Monitor (LCM) tiene por objetivo contribuir al desarrollo disciplinar y profesional en COMUNICACIÓN ESTRATÉGICA Y RELACIONES PÚBLICAS, evaluando las tendencias y cambios que se están produciendo. Desde 2013, la investigación ha visibilizado sistemáticamente la función de los comunicadores de habla hispana y portuguesa en el mundo, empoderando así a los profesionales dentro de sus organizaciones, al igual que a las asociaciones del sector dentro de su entorno social. Cumpliendo con los más altos estándares académicos, una red de investigadores de las 26 más prestigiosas universidades configura el marco del estudio sobre teorías y resultados de investigaciones científicas internacionales de primer nivel.

Organiza

  • LCM

Patrocinan

  • LCM
  • LCM

Apoyan

  • LCM
  • LCM
  • LCM

GLOBAL COMMUNICATION MONITOR

Esta investigación junto al European Communication Monitor, el Asia - Pacific Communication Monitor y el North American Communication Monitor conforman el Global Communication Monitor que dirige el Prof. Dr. Ansgar Zerfass (Leipzig University, Alemania): el mayor y más prestigioso estudio mundial, con 14 años de antigüedad, resultados de más de 80 países y 30 mil profesionales participantes.